{"id":6481,"date":"2020-02-19T14:00:34","date_gmt":"2020-02-19T14:00:34","guid":{"rendered":"https:\/\/eurekainfomed.it\/en\/?page_id=6481"},"modified":"2020-02-27T22:17:40","modified_gmt":"2020-02-27T22:17:40","slug":"web-reputation","status":"publish","type":"page","link":"https:\/\/eurekainfomed.it\/en\/web-reputation\/","title":{"rendered":"Web reputation"},"content":{"rendered":"
\"Web<\/div><\/div>
Listening & Monitoring<\/strong>
\nToday the reputation and strength of a company (of a brand, a service, a product, a professional, a person) develop mainly on the Internet. The Internet, with its many ways of communication and “places” (sites, portals, blogs, channels, social media, communities, forums…) is the real ground on which companies and institutions play their credibility and ability to face the market.<\/p>\n

Eureka Info Med has created Web Reputation, a service (and methodology) that allows to analyze the actual online presence of a company in “quantitative” terms (recursiveness of the name, brand, products, services on the Internet) and “qualitative” ( nature and type of user opinions). WebRep also allows you to examine the behaviors and results of key competitors, and to set up and position your brand and its marketing and communication actions.<\/p>\n

What Web Reputation is<\/strong>
\na dedicated business service to quantify, analyze, and monitor the presence of a brand, service, or product on the Network with a high level of reliability and relevance.<\/p>\n

It is therefore able to measure in an absolute (at a given time) or relative (in a given time frame) the notoriety\/affirmation of a company and its brands, or the effectiveness of an advertising or promotional campaign.<\/p>\n

It is based on the “cross” use, by experienced staff, of monitoring tools proper to the web or applied on the web. The main importance is the web reputation analysis performed on blogs, newsgroups, social networks and specialised forums in order to monitoring on real time consumers opinions and moods about brands, products and services.<\/p>\n

 <\/p>\n

The reputation is created with new channels<\/strong>
\nEvery company is attentive to its reputation, because it knows that the successes of every commercial initiative depend on it. For this reason, for years, public relations has been involved in analyzing, building, maintaining, defending the reputation of client companies.<\/p>\n

So far, for promoting every sector of the market, the channels of the press, television and opinion leaders have been privileged. It can’t be like this anymore.<\/p>\n

New media, new frontiers<\/strong>
\nThe overbearing advent of Internet communication has changed the landscape. Today a young boy’s blog can be more widespread and influential than the article of a nationally renowned newspaper.<\/p>\n

Can we ignore it?<\/p>\n

Eureka InfoMed responds to these needs with Web Reputation, a service projected to curate the reputation of Internet and derived media customers.<\/p>\n

Digital check up<\/strong>
\nWeb Reputation provides an initial check up for each Company, on its brand that of the products and services marketed. Check up establishes three factors: popularity on the web, searches done by users, user opinions.<\/p>\n

Popularity is the calculation of the presence on the Net compared to competitors.<\/p>\n

Network searches estimate the number of daily queries made about brands, products, or terms that are relevant to your business.<\/p>\n

Analysis of blogs and discussion groups tracks the “spontaneous” sources of the network. It is the thermometer of the end consumer. Analysis comes with a clear, immediate, and comprehensive reporting system.<\/p>\n

Rep Web Services<\/strong>
\nIs based on the use, by experienced staff, of monitoring tools that are their own on the web or applied on the web.<\/p>\n

The service in its “full” form consists of the following steps:<\/p>\n

1 \u2013 analysis of the brand or service\/product to be monitored;<\/p>\n

2 \u2013 quantification (and evaluation) of the presence of the brand or service\/product on the Net in absolute terms and in relation to the main competitors;<\/p>\n

3a \u2013 locating and selecting a defined web panel (sample) to monitor. The sample is customized according to the customer’s needs, and can be composed of:<\/p>\n

\u2013 online information sources of interest (national and international newspapers online, specialized publications and webzines, institutional portals, etc.);<\/p>\n

\u2013 competitor sites;<\/p>\n

\u2013 blogs of industry opinion leaders and competitors;<\/p>\n

\u2013 other significant web sources identified “in the field”.<\/p>\n

3b \u2013 qualitative analysis and evaluation of the sample web panel customized to the customer needs;<\/p>\n

4 \u2013 reporting the presence of the brand\/service\/product in the web “extra-sample” classified by types of sites (company sites, information sites, blogs, etc.);<\/p>\n

5 \u2013 production of reporting with the results of the surveys;<\/p>\n

6 \u2013 proactive analysis: definition of strategic actions online based on the results of Web Rep;<\/p>\n

7 \u2013 online action: designing corporate feedback on the network to its target.<\/div> <\/div> <\/div><\/div><\/div><\/div><\/div><\/section>

<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Listening & Monitoring Today the reputation and strength of a company (of a brand, a service, a product, a professional, a person) develop mainly on the Internet. 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